Privacy Policy

Effective date: 30 March 2026

This Privacy Policy explains how ONLY YOU FASHION LTD collects, uses, stores and protects personal data when you visit or shop at https://onlyyou-fashion.co.uk/.

1. Who We Are

ONLY YOU FASHION LTD
1 Sunvale Close
Southampton, Hampshire
SO19 8LX
United Kingdom
Email: onlyyoufashion77@outlook.com

For the purposes of UK data protection law, ONLY YOU FASHION LTD is the data controller of your personal data.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity data – such as your name.
  • Contact data – such as your billing address, delivery address, email address and telephone number.
  • Order data – such as details of products purchased, order history, returns and refunds.
  • Payment-related data – such as transaction references and payment status. We do not normally store full card details ourselves where payments are processed by third-party payment providers.
  • Account data – such as login details and account preferences if you create an account.
  • Communication data – such as messages sent through our contact form, customer service requests, complaints or feedback.
  • Technical data – such as IP address, browser type, device information, operating system, referring URLs and website usage data.
  • Marketing data – such as your preferences for receiving marketing communications where applicable.

3. How We Collect Your Data

We collect personal data in a number of ways, including when you:

  • visit our website;
  • place an order;
  • create an account;
  • contact us by email or via a contact form;
  • request support, a return or a refund;
  • subscribe to newsletters or promotional communications, where available;
  • interact with cookies and similar technologies on our website.

4. Why We Use Your Personal Data

We use your personal data for the following purposes:

4.1 To process and fulfil your orders

  • to confirm orders;
  • to take payment;
  • to pack and dispatch products;
  • to arrange delivery;
  • to handle returns, exchanges and refunds;
  • to provide customer support relating to your purchase.

4.2 To manage our relationship with you

  • to respond to enquiries and messages;
  • to notify you about changes to our services, policies or terms;
  • to deal with complaints and disputes.

4.3 To run, improve and secure our website

  • to monitor website performance and diagnose technical issues;
  • to improve website usability, content and shopping experience;
  • to protect against fraud, abuse and unauthorised access.

4.4 To comply with legal and regulatory obligations

  • to meet accounting, tax and record-keeping obligations;
  • to exercise or defend legal claims;
  • to comply with requests from public authorities where required by law.

4.5 For marketing purposes

Where permitted by law, or where you have given consent if required, we may send you information about products, offers or updates that may interest you. You can unsubscribe at any time.

5. Legal Bases for Processing

Under UK data protection law, we rely on one or more of the following legal bases:

  • Contract – where processing is necessary to perform a contract with you, for example to process and deliver your order.
  • Legal obligation – where processing is necessary to comply with legal requirements, such as tax or accounting obligations.
  • Legitimate interests – where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This may include website security, fraud prevention, customer service and improving our services.
  • Consent – where required, for example for certain cookies or certain marketing communications.

The ICO explains that privacy notices should tell people what lawful basis you rely on and what you do with their information. [oai_citation:1‡ICO](https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/?utm_source=chatgpt.com)

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies, including technologies used for essential website functions, shopping basket functionality, analytics and, where applicable, marketing.

In the UK, the rules on cookies and similar technologies are covered by the Privacy and Electronic Communications Regulations (PECR). In general, organisations must provide clear and comprehensive information about these technologies and must obtain prior consent for non-essential cookies unless an exemption applies. [oai_citation:2‡ICO](https://ico.org.uk/for-the-public/online/cookies?utm_source=chatgpt.com)

6.1 Strictly necessary cookies

These cookies are required for the operation of the website, such as enabling core shopping basket, checkout, login or security functions.

6.2 Analytics cookies

These cookies help us understand how visitors use our website so we can improve performance and usability. Where required, we will ask for your consent before using them.

6.3 Marketing cookies

If we use marketing or advertising cookies, we will only activate them where we have a valid legal basis, including consent where required.

6.4 Managing cookies

You can manage cookie preferences through our cookie banner or through your browser settings. Blocking some cookies may affect the functionality of the website.

7. Sharing Your Data

We may share personal data with trusted third parties where necessary for the purposes described above, including:

  • payment service providers;
  • delivery and courier companies;
  • website hosting and IT service providers;
  • e-commerce platform and plugin providers;
  • professional advisers such as accountants, legal advisers or insurers where necessary;
  • analytics or website support providers, where applicable;
  • public authorities, regulators or law enforcement bodies where required by law.

We require service providers acting on our behalf to process personal data only as necessary and with appropriate safeguards.

8. International Transfers

Where personal data is transferred outside the United Kingdom, we will take appropriate steps to ensure that it remains protected in accordance with applicable data protection law. This may include relying on adequacy regulations, contractual safeguards or other lawful transfer mechanisms where required.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, including for legal, accounting, tax, fraud prevention and dispute resolution purposes.

Retention periods may vary depending on the type of data and the reason we hold it. For example:

  • order and transaction records may be retained for accounting and tax compliance;
  • customer service correspondence may be kept for complaint handling and business records;
  • marketing data may be kept until you unsubscribe or object;
  • technical and analytics data may be retained for website security and performance monitoring for a limited period.

10. Data Security

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Depending on the circumstances, you may have the following rights under UK data protection law:

  • the right to be informed about how your data is used;
  • the right of access to your personal data;
  • the right to rectification of inaccurate personal data;
  • the right to erasure in certain circumstances;
  • the right to restrict processing in certain circumstances;
  • the right to object to processing in certain circumstances;
  • the right to data portability in certain circumstances;
  • rights relating to automated decision-making, where applicable.

If you wish to exercise any of these rights, please contact us using the contact details in this policy.

12. Complaints

If you have a concern about how we use your personal data, please contact us first and we will try to resolve it.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), which is the UK supervisory authority for data protection matters. The ICO provides guidance on privacy notices, data protection rights and cookies. [oai_citation:3‡ICO](https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/?utm_source=chatgpt.com)

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We recommend that you read their privacy policies before submitting personal data to them.

14. Children

Our website and products are not intentionally directed at children. We do not knowingly collect personal data from children without an appropriate legal basis or authorisation where required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our business practices or our website functionality. The latest version will always be posted on this page with the updated effective date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

ONLY YOU FASHION LTD
1 Sunvale Close
Southampton, Hampshire
SO19 8LX
United Kingdom
Email: onlyyoufashion77@outlook.com